Ripple Effect EA Studio LED Wall Content Experience

Ripple Effect, a division of Electronic Arts, is most well known for its critically acclaimed Battlefield game series. Renowned for their highly popular game, Ripple Effect thrives on fostering creativity. When they set up their new office space, they wanted it to reflect this commitment to artistry.

To enhance the welcoming experience, we created a bespoke digital art piece for the studio’s front lobby LED screen. Displayed prominently above reception, the video takes viewers on a journey through a beautifully and meticulously designed 3D recreation of their new office space. As the camera pushes through, a literal “ripple effect” cascades through the furniture and desks, causing plant life to grow and transform the space. When the camera makes its way to a whiteboard at the end of the office, we seamlessly loop back to the opening.

We are incredibly proud of this project, which reflects both the essence of Ripple Effect and our own passion for melding the world of digital design with the physical world around it.