University of Pennsylvania

One of our AV Solutions partners, New Era Technology, brought us on board to produce dynamic 3D content for a new 5K LED wall they were designing and installing at the University of Pennsylvania. The direct view LED wall is located in the main lobby area in a new building in the middle of campus named The Perelman Center for Advanced Medicine.

Working together with the teams from UPenn and New Era Technology, we came up with a Day 1 content plan for this 1.2mm pixel pitch LED wall. The content included a Forced Perspective 3D logo animation, 3D Art Gallery Showcase (that can be easily updated with new artwork) and a bird’s eye view fly-through of downtown Philadelphia.

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