Vision

Seminole Hard Rock was looking for promotional content that felt bold, elevated, and immediately engaging. Whether supporting a large-scale giveaway or highlighting a global brand partnership, the goal was to create visuals that spark excitement and draw people in.

At the same time, the content needed to stay true to the premium feel of the Hard Rock brand while performing seamlessly across a range of platforms. From large-scale LED displays to social media, every piece had to look polished, clear, and impactful in any environment.

Our approach focused on delivering cinematic-quality visuals that still feel grounded and real. The result is content that not only captures attention quickly, but also reinforces the energy and credibility behind each promotion.

F1 Racing Activation at the Guitar Hotel

Format: AR-style promotional content for F1 partnership

To tie in with the F1 Miami event, we delivered two unique racing-inspired animations built around the property’s architecture.

→ Three F1-style cars race up the strings of the Guitar Hotel in a stylized high-speed climb, complete with tire smoke and custom track design

→ A luxury vehicle slowly rises from beneath the Oculus pool area, surrounded by cinematic lighting and real-time reflections

→ Both concepts were rendered and composited with environmental accuracy, matching drone and lobby reference footage to maintain realism throughout

Hard Rock the Holidays

Format: Seasonal AR teaser with custom holiday visuals

For a family-friendly holiday campaign, we produced a 3D animated piece showcasing festive scenes across the property.

→ Santa and two elves parachute into the Guitar Hotel landscape, delivering glowing presents that transform into decorative light features

→ Camera motion and animation style were inspired by classic holiday shorts, with every scene tied into the physical layout of SHR’s lagoon and facade

→ Final shot reveals the entire property illuminated with animated lighting, designed to tease the in-person holiday light show

Roaring Jaguar Giveaway

Format: Full 3D campaign video for high-impact promotional event

For this campaign, the goal was simple. Make the promotion feel as exciting as the prize itself.

→ Multiple Jaguar vehicles race through the Guitar Hotel environment in a high-energy sequence designed to capture attention immediately

→ A running jaguar is integrated alongside the vehicles, adding a memorable visual that reinforces the campaign theme in a natural, cinematic way

→ The entire piece is built in 3D, giving us full control over lighting, movement, and pacing to match the tone of a premium automotive commercial

→ The result is a fast, polished video that helps elevate the perceived value of the promotion and drive engagement

Seminole Hard Rock x Florida Panthers Playoff Campaign

Format: Cinematic augmented reality social content with animated wildlife

To celebrate the Florida Panthers’ Stanley Cup playoff run, we created a nighttime 3D animated sequence featuring oversized panthers throughout the Seminole Hard Rock property.

→ The piece opens with a cinematic ground-level panther reveal before the camera pulls back to showcase multiple panthers climbing and resting across the Guitar Hotel facade and surrounding lush landscape

→ Atmospheric fog, dramatic lighting, and custom red-and-black guitar string illumination were used to match the Panthers’ “Reign Red” playoff branding while maintaining the realistic look of the property

→ Final shot reveals the full resort environment with animated panthers positioned throughout the scene, designed for high-impact social content in both landscape and vertical formats