Seminole Hard Rock

Augmented Reality. It’s not quite VR where you need a special headset to experience the content, but it’s definitely a step beyond classic DOOH. Another way to look at it is using sophisticated Hollywood-style cinematic VFX techniques to elevate a client’s social media presence.

We created a series of AR videos for Seminole Hard Rock Casino’s socials to showcase both their building exterior and their new Oculus Porte-Cochere.

Oculus

For our first AR project with Seminole Hard Rock, we digitally installed a larger-than-life Roulette Wheel in the ceiling of their Oculus Porte-Cochere entrance. For the live-action video footage, we sourced from a hand-held cell phone. No fancy video shoot required!

F1 Emergence

For our next video at the Oculus, we replaced the real-life fountain at the center of the Oculus with a loading pad for an F1 sports car. Again, the live-action footage is from only a hand-held cell phone.

F1 Race

Our next AR brought to life a stunning virtual race up the side of Seminole’s iconiGuitar Hotel. We transformed the building’s iconic facade into a high-speed track where sleek F1 cars raced around a curve and up the side of the building. It’s a perfect example of how digital innovation can engage and captivate audiences.

Poolside Royal Caribbean

We then brought an entire Royal Caribbean cruise ship into Seminole Hard Rock’s hotel pool! Just kidding. The pool is all real cell phone footage combined with motion tracking and 3D wizardry to integrate the cruise ship.

Dice Roll

In this striking AR display, we brought an oversized pair of dice to life as they rolled up to Seminole Hard Rock’s hotel. The massive dice tumble and bounce across the hotel grounds, creating a playful and eye-catching spectacle.

These AR videos demonstrate how your business can use augmented reality to entertain and engage audiences in memorable ways. By merging digital and physical worlds, we create a sense of wonder.

TV Spot Platinum Giveaway

In a non-AR change of pace, we created a 30-second TV spot to celebrate Seminole Hard Rock’s 20th anniversary. This fully 3D piece features a sleek car zooming around a massive record player turntable integrated with an oversized roulette wheel. The car effortlessly glides across the spinning vinyl, creating a mesmerizing visual experience.