SAVI

SAVI opened a new tech experience center in Dallas, Texas with a stunning 24-foot-wide by 10-foot-high LG MAGNIT dvLED display. This impressive screen covers an entire wall and has a very high-definition 7680×3240 resolution with an ultra-fine 0.9mm pixel pitch. This wall-sized display anchors the center’s immersive offerings, enabling life-sized virtual designs, real-time room editing, and side-by-side comparisons of various display sizes.

SAVI initially sought our help in creating a show-stopping forced perspective 3D logo animation. After some initial R&D, they decided to go even bigger by adding a city fly-through representing their partners and markets, before the logo reveal.

This 42-second animation follows as a cable weaves its way through a grayscale cityscape. We use a virtual tilt-shift lens to heighten the viewer’s sense of wonder. As the cable impacts each building, a burst of color and particles brings the monochromatic scene to life, infusing vibrancy and energy into each area of the city. This transformation captivates viewers while building anticipation for the grand finale. The journey culminates in a powerful forced perspective reveal of the SAVI logo as it bursts through a cloud of soft-body balloons embossed with branding iconography. The entire video transforms the center into an unforgettable showcase of digital storytelling.